Class Notes

Week 1 - Beginnings

·         I didn’t take good notes for this week, but it was an overview of I-Comm and why it’s a good idea, as well as an overview of what this class is about and what we’ll be doing.

Week 2 – JOIN I-COMM

·         We need jobs!

·         We need experience!

·         Cm 397R – not practice, doing! REAL LIFE

·         I’m starting to feel like this class is just recruitment of I-Comm. Hopefully that changes. This’ll get old after a while. (Note: After the half-hour we spent talking about this on day 1, I felt this was very redundant and actually turned me off a little to I-Comm. Fortunately the first day had convinced me that it was a good idea.)

·         Research and writing skills will help us stand out.

·         I-Comm is the solution for everything (Note: Okay, I know they were trying to sell us on I-Comm, but again, I felt it was too much – like they were trying way too hard to sell me something. I honestly felt like they were trying to tell me that I-Comm would magically solve all my problems, including relationship stress and cancer.)

Week 3 – Journalism

·         What do journalists do?

·         Convey info

·         Move us to be better people

·         Changes the way we see things

·         Connects us

·         News consumption is going up

·         Journalism is everywhere

·         Journalists worldwide pay prices – in USA we are more protected.

·         I felt this presentation was very effective – it showed us what journalism is about and what kinds of things we can expect to do, using real-life examples

Week  4- Video Production and Broadcast Journalism

·         These intros are really long. (Note: The introductions for these speakers were very very long. I got bored, and not everything seemed to be relevant to their topic.)

·         Behind the camera vs. in front

·         I thought last week’s presentation was more effective – general facts and what journalists do, rather than boring detailed facts and money info. (Note: knowing about salaries is nice, but I don’t recall coming away with a very good idea of what all these people actually do.)

·         Broadcasters make lots of money?

·         If I wanted scheduling help I’d see a counselor. Aren’t course descriptions available online? (Note: They deviated into an extended explanation about all the different classes – I can look all this up online or go to the counseling center. I would have preferred hearing about what these people actually do – then I might have been motivated to actually pursue that career and take these classes.)

Week 5 – PR

·         [6 weeks from Saturday – portfolio due]

·         Less control=more credibility

·         Big business, politics

·         Manage what happens – ethical, transparent, open

·         Publics relations – relates to all the different publics (audiences)

·         RACE – research, action, communication, evaluation

·         Writing is super-mega-uber key

·         PR is like stew (Note: I didn’t really get this analogy. It didn’t seem very well-planned.)

Week 6 – Advertising

·         How we find out about products

·         Creativity is everywhere

·         Humor (memorable)

·         Promoting a product

·         Accept criticism and use it to improve

·         DEADLINES (they must be met)

Week 7 – Visual Communication

·         Interesting lead that applies (Note: This is more of a public speaking comment than on the actual presentation. Not sure where it came from…)

·         Communication with pictures

·         Right message, right way

·         Vital vs. Vanity

Week 8 – Ethics, plagiarism, copyright

·         Ethic = study of right and wrong

·         Is not religion

·         Engine = values

·         Plagiarism – stealing the words of another to use as your own

·         Copyright does not apply to processes (patent), names (trademark), facts, or ideas

·         Automatic copyright = original work of authorship in tangible form

·         Exception – you pay them, or you use in in a classroom

·         Before 1923 – it’s in the public domain

·         Six exclusive rights: reproduction, distribution, public performance, public display, derivative work, moral rights

·         Your lifetime + 70 years  à public domain

·         Exclusive rights but not total rights

·         Exemption: fair use

o   Limited amounts

o   4 factors: purpose, nature, amount, market effect

Week 9 – Internships and stuff

·         Qualifications and hunting skills are equally important

·         BYUI grads will become LEGENDARY

·         Internships boost your qualifications and help you market yourself

·         Trying on a job

·         We look for our won internships

·         Start (a lot) early

·         Expeditions = exposure, maybe opportunities

·         Go somewhere else!

Week 10 – Advising

·         Comm is the 3^rd largest major

·         Bachelor degree is good enough to start with

·         Experience, portfolio, and networking are all important

·         Questions? Advising office! M-F 8-5